Analysis of the relationship between the individual and cultural in the context of diversity of disciplinary and conceptual approaches to the concept of culture is as complex as it is an actual problem of modern humanitarian thought. The authors undertook a study of the relationship of personality and culture in the context of the basic concepts of culture. It was found that the axiological, semiotic, anthropological and substantive approaches, approaches characterized by the removal of the culture of the person, as an active creative principle.
Based on the concept of activity-culture proved that culture binds activity, personality and society together in a logical and historical context. Culture as an activity is a way of formation and development of the individual and the environment of its existence. A personality - it is a way of existence and development of culture. This person acts not simply as a concrete unity of activity and culture, but also as a concrete unity of the individual and society. UDC316.35